ABOUT SEO

SEO stands for SEARCH ENGINE OPTIMIZATION. SEO is a technique which helps search engines to find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic.

Advantages:

# The traffic that you receive through organic search engine results is free.
# Once you have good rankings there will be a large number of visitors coming to your site every day.

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

SEM  covers two broad areas:

·         Gaining traffic through free SEO efforts

·         Gaining traffic through paid search advertising

Search engine marketing, (SEM), is a form of  Internet marketing  that seeks to promote  websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.

Social media marketing (Smm) refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites. Social media marketing is an addition to personal, small business, corporate, and non-profit organizations' integrated marketing communications plans. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it comes from a trusted, third-party source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access.  Increased communication for organizations fosters brand awareness and often, improved customer service. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.for more details click here:WWW.SLINFY.COM